Business cards are effective promotional tools, which reflect and represent your business and of course, you. Even if you are a devoted business executive, a poorly designed card communicates the opposite. A well-designed card that suitably represents you and your business can intrigue its recipients. Investing in high-quality cards may be expensive, but you will be pleasantly surprised by the number of potential clients that will get in touch with you to discuss business proposals after you start giving out your new and improved cards.
Your business cards must represent your company
A business card design should reflect your business type. If your company deals in tourism, your business cards should be colourful and vibrant, while a financial institute should use minimal and simple styles. The reason is that people associate the qualities reflected in your card with your organisation and may choose to do business with your company only if it seems to have the appropriate qualities. Your card is the first representation at their end and it should be impactful.
Include your company’s logo
Your company’s logo is one of the most important elements on your card, because logos generally have the power to reflect a business and gain the trust of potential clients. When your logo comes in contact with target audiences, it creates an impression about your business.
Add a slogan or a tag line
If your business does not already have a slogan or tag line, you need to create one that reflects what your company does in a very short sentence or phrase. This phrase could be part of your company’s vision or mission statements. Keep it concise, attractive, memorable and clear, with not more than five words. Don’t take this as an opportunity to provide elaborate details about your product.
Keep it simple
The preferable backgrounds for business cards are white or light grey, both of which prevent business cards from looking very cluttered. If you have a lot of information to provide, use both sides of the card to make each of them look spacious. Your goal is to make your card look attractive while providing all the essential information.
Often, your business card is the only item left with a potential client or business partner. After a conference, meeting or display of your products, you are likely to meet dozens of people and leave your business card with them. It is essential that the business card design is complex and complete. This means that your logo, name, title and address (including contact details such as phone, fax, e-mail and web site) should all be present. When you are having your business card designed, aim for an image and a “feel” that best represents you and your company. Do not go for a flashy business card design if you are working in the financial field as this might give a feeling of sloppiness and insecurity to your clients.
Adapt the business card design to your clients
It is not important that you like your business card – but it is very important that your business partners and clients like it. Of course, you should always aim to get a business card design that you become attached to, a fact that will give you even more confidence. One useful trick is to print out a few dozen business cards and give them out to potential prospects and conduct an “on the spot” interview about them. Gather their opinions and make any necessary changes to improve your business card design.
Business card printing
If a professional graphic design company created your business card, you can rest assured that they also followed all the necessary guidelines to make the business card printing process a good one. This means that the business card designer saved the files in a format suitable for print (such as a TIF or EPS) and left a bleed area sometimes required by printers. Many advertising and creation agencies also offer business card printing, either with their own printers or by using a dedicated printer’s services to do it. Quite often, a graphic design company will offer you a package for your card: both the design and the business card printing.
Costs of business card printing
Because there are many design and print packages and a variety of prices for business card printing, we will not stop to analyze actual costs. However, the general rules are as follows:
· Black and white business card printing is the cheapest, but do try to print on high quality paper, or the business cards will look unprofessional.
· Using 2-3 colors (pluswhite and black) can produce good visual results and is also cheap.
· Full color business card printing is more expensive, but can also produce some great visual results.
· The larger your order, the cheaper you get with the individual business card printing cost.
Everyone who has a business or who are very professional people want to have business cards with their information on it so that they can hand it out in a moment’s notice to whomever needs one. The business card design is an important feature of the card to show who you are and what your business is all about.
When you go shopping for your business cards, the design is what you need to look at and decide on one that will show off who you are. The business card design can sell your business for you. If you’re a lawyer you don’t want your business cards looking childish or plain, you want them to look professional with a very nice design on it and have some color to show that you’re a bright and professional lawyer.
The business card design is a very important part of anyone’s card. It tells others what your expertise is and it shows how professional you are. If you have a crummy little business card that has faded colors and not a pretty bright nice look picture and or background on the business card it’s not going to look as professional as others.
What is really neat and awesome are the ones where you can design your own business card designs with your own art work or pictures that you take. Why not put a picture of a wedding cake that you made and are really proud of if you’re a caterer or if you’re a wedding planner, a wedding picture on the card as a business card design would be great. If you’re in photography, there are a lot of great designs that you can choose from so that you have a great looking and very professional looking card about your business out there.
If you’re not into all the bright colors and such, then at least have a nice background to where someone can see that you took the time to pick out your business card design and just didn’t go for the first one that you saw.
When you’re in a serious business, such as a law enforcement official or a bail bonds man or something along that line, you probably don’t care and don’t want a pretty and colorful background or picture on your card. But try to make it to where it’s noticeable and nice looking and not just white and plain, which give off the vibe as boring.
There are several sites that do an awesome business card design; you can find some pretty awesome cards on these sites to choose from; anything from an officer of the law to a real estate agent and just about anything in between. They have glossy and colorful cards for you to choose from. They are all very professional in the way the design looks on the cards. Very professional and they have two-sided printing which makes the cards look very professional.
When deciding on your business card design, be sure to take your time and put in your information on each of your favorites designs and look and compare to see what would look the most professional at a first glance. Business card designs are a great addition to helping you get your business out there for people to see and take notice of.
So when you finally decide on a great business card design, check out the sites that offer affordability as well as high quality. Some of the sites will even offer free shipping with every order!
Business cards are very much important for the owners of businesses. It is one of the solid ways of promoting a business. But it does not mean that people take and have a look at the business card always. They certainly look at the cards if it impresses them with its design, color, look and feel. In other words I want to say that every business card design should have some distinct qualities in them for which people will accept them and remember for sure.
Now you must be thinking how should be the business card designing? I am not trying to say that the design of card will go completely out of the business etiquette, but within the design process some careful approach from your side will make it stand tall among the crowd of so many cards around you.
The color, typeface, image and graphics, size everything needs to be perfect and worth acceptable. To attract the eyes the color need not to be odd; rather make it shiny and acceptable to eyes. On the other hand business card designing need not to go very stylish in font type and size but little style is impression. The use of images and graphics needs to be minimal yet catchy.
A business card designing should have scope for creativity yet should never go beyond business standards. I mean to say some unconventional approach in touch and feel is great to attract the eyes and touch of the users (say embossed or letterpress effect) always help users to remember your business as and when he or she is in need of anything you produce or serve.
The business card designing has to be very much clear in the message it carries. The business purpose has to be clear to the viewers and they need to understand how helpful will be your business in their need. Say your business is in the hospitality sector and you cannot prove it with the card designing, your money and effort will go in vain. Try to make the design perfectly in relation with the business.
Put the right information on your card to make it completely informative and useful. I am trying to emphasize on this point very much because sometimes in the process to go too much creative or stylish, business card designing goes less packed with valuable information. Never compromise with information; rather make the card managed with highlighted information.
Business card designing should carefully handle the approach to the users. With its minimal text let the users feel that you have some personal tone to talk or help him or her. A line for business slogan that appeals the senses can bind the users to remember you. Even a multilingual card designing depending on the market base of the business comes good.
If you carefully read the above points, you will find there is nothing uncommon said about the business card designing. Then why should you follow the points? Yes there is something that counts to make a card successful! And that is nothing but the care and followup that makes a card stand unforgettable or highly acceptable to the uses. It is very much common affair that the business owners go to the designers and simply say to give them a card that is different and catchy to the eyes. And when the work completes and cards go to the users, they find most of the cards useless (whatever out of the box design is). So remember it is your responsibility to make your business card designing a class and quality. If you can do so, you will see that your business card is different in its altogether design and feel.